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“Your style is an empowering tool in showcasing your uniqueness.”

– Natalie, owner

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COLLABS Natalie Tincher COLLABS Natalie Tincher

BU Style x Hannayoo Works: A Spark of Trust, A Touch of Joy in Every Collaboration

Meet Hanna Yoo Works, who designs sculptural, three-dimensional shapes for the body—pieces that are made entirely by hand. Her work includes rings, earrings, charms, ear cuffs and clothing. Drawing inspiration from her career in fashion, she designed a sweater line, H+SWEATER, where each piece is crafted from 100% cashmere sourced directly from Inner Mongolia, blending tactile luxury with thoughtful form. Her work isn’t trend-driven or seasonal. Instead, each piece is crafted to transcend moments, occasions, and even the individuals who wear them.

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INSIGHTS Natalie Tincher INSIGHTS Natalie Tincher

“But I Have Nothing To Wear!” Why Hero Wardrobe Pieces Are Better Than Microtrends

While microtrends can be fun and provide a temporary burst of inspiration, they are often not the most sustainable or thoughtful choice when it comes to shopping. Building a wardrobe grounded in personal style, quality, and versatility is more likely to create a lasting and satisfying collection of garments. Instead of chasing every new trend, consider investing in timeless pieces that reflect your authentic self, serve multiple functions, and have longevity. This approach will not only enhance your personal style but also contribute to a more sustainable fashion industry. We recommend looking for hero pieces, and starting your style from the inside out!

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COLLABS Natalie Tincher COLLABS Natalie Tincher

BU Style x GRAMMAR

At its most basic, GRAMMAR is about creating the most essential pieces in your wardrobe. The white shirt is the epitome of the GRAMMAR concept. It is versatile, smart, iconic, powerful and feminine, and it looks good on everyone. GRAMMAR is committed to inclusivity and sustainability and we love them for it.

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COLLABS Natalie Tincher COLLABS Natalie Tincher

BU Style x Nomasei

Nomasei: Sophisticated and Playful Shoes for the Modern Woman

Created by Paule Tenaillon and Marine Braquet, the Paris-based ethical and sustainable shoe brand is also a celeb favorite. It’s been seen on the streets, worn by Nicole Kidman, Blake Lively, Sandra Bullock, the Hadids, Kristen Stewart, and Katie Holmes. The brand’s designers spent over 20 years designing shoes for brands like Dior, Givenchy, Chanel and Chloé, but decided to branch out on their own for a direct-to-consumer shoe they could pour their whole selves into. All with a slower-fashion model.

And that’s how Nomasei was born!

Nomasei is their foray into sustainable luxury fashion, made with thoughtful and sustainable materials, and assembled in an eco-factory placed in Tuscany. Paule and Marine believe in creating better working conditions for factory workers, and emphasize a clean production line. Their factory even uses less electricity and energy, with solar electricity providing 40% of their own energy consumption.

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