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“Your style is an empowering tool in showcasing your uniqueness.”

– Natalie, owner

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COLLABS Natalie Tincher COLLABS Natalie Tincher

BU Style x Hannayoo Works: A Spark of Trust, A Touch of Joy in Every Collaboration

Meet Hanna Yoo Works, who designs sculptural, three-dimensional shapes for the body—pieces that are made entirely by hand. Her work includes rings, earrings, charms, ear cuffs and clothing. Drawing inspiration from her career in fashion, she designed a sweater line, H+SWEATER, where each piece is crafted from 100% cashmere sourced directly from Inner Mongolia, blending tactile luxury with thoughtful form. Her work isn’t trend-driven or seasonal. Instead, each piece is crafted to transcend moments, occasions, and even the individuals who wear them.

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PODCAST Natalie Tincher PODCAST Natalie Tincher

Try It On, Be Cool: Fitting Room Rules That Matter

Fitting rooms: awkward, emotional, and full of unspoken rules. In this episode of Wear Who You Are, stylist Natalie Tincher shares insights from shoppers, sales associates, and her own 15 years in the industry to reveal what’s really going on behind the curtain—and how we can all make the try-on experience a little better (and a lot less sweaty).

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COLLABS Natalie Tincher COLLABS Natalie Tincher

Why Professional Women Are Turning to APIECE APART for Smart Casual Style That Lasts

At BU Style, we love recommending APIECE APART for their fabric-first approach to design and their ability to create elevated essentials that work across seasons. Their pieces are versatile, beautifully made, and rooted in real-life wearability—ideal for professional women building thoughtful wardrobes. With the addition of their Pre-Loved section, they’re also making sustainable, long-lasting style more accessible to more people.

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