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“Your style is an empowering tool in showcasing your uniqueness.”

– Natalie, owner

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COLLABS Natalie Tincher COLLABS Natalie Tincher

BU Style x Hannayoo Works: A Spark of Trust, A Touch of Joy in Every Collaboration

Meet Hanna Yoo Works, who designs sculptural, three-dimensional shapes for the body—pieces that are made entirely by hand. Her work includes rings, earrings, charms, ear cuffs and clothing. Drawing inspiration from her career in fashion, she designed a sweater line, H+SWEATER, where each piece is crafted from 100% cashmere sourced directly from Inner Mongolia, blending tactile luxury with thoughtful form. Her work isn’t trend-driven or seasonal. Instead, each piece is crafted to transcend moments, occasions, and even the individuals who wear them.

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PODCAST Natalie Tincher PODCAST Natalie Tincher

Try It On, Be Cool: Fitting Room Rules That Matter

Fitting rooms: awkward, emotional, and full of unspoken rules. In this episode of Wear Who You Are, stylist Natalie Tincher shares insights from shoppers, sales associates, and her own 15 years in the industry to reveal what’s really going on behind the curtain—and how we can all make the try-on experience a little better (and a lot less sweaty).

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COLLABS Natalie Tincher COLLABS Natalie Tincher

Why Professional Women Are Turning to APIECE APART for Smart Casual Style That Lasts

At BU Style, we love recommending APIECE APART for their fabric-first approach to design and their ability to create elevated essentials that work across seasons. Their pieces are versatile, beautifully made, and rooted in real-life wearability—ideal for professional women building thoughtful wardrobes. With the addition of their Pre-Loved section, they’re also making sustainable, long-lasting style more accessible to more people.

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PODCAST Natalie Tincher PODCAST Natalie Tincher

How to Know If You’re Ready to Work with a Personal Stylist (and How to Find the Right One for You)

What do you do when your closet is full . . . but you still feel like you have nothing to wear? Or when your clothes don’t quite match who you are—or who you’re becoming?

In Episode 57 of Wear Who You Are, style strategist and founder of BU Style, Natalie Tincher, takes us behind the scenes of what it really means to work with a personal stylist—and how to know when the time is right. Whether you’ve never worked with a stylist or you’ve been curious but unsure if it’s “worth it,” this episode pulls back the curtain.

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INSIGHTS Natalie Tincher INSIGHTS Natalie Tincher

How to Navigate Dress Codes at the Office: A Personal Stylist’s Guide

Even before COVID, dress codes and wardrobe guidelines were loosening up or being eliminated, especially in more creative industries. While this may feel liberating, I have heard from many clients that this causes more confusion and anxiety when it comes to dressing for the office. On the other side, I have consulted with businesses expressing exasperation at the way some of their employees are dressing but they don’t know how to communicate their expectations in an empowering way.

Here are some tips if you are confounded by your no dress code office style.

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