The BU Way brand stamp
Natalie smiling at the camera in a blue sweater and jeans

Resources, Articles, & FAQs


“Your style is an empowering tool in showcasing your uniqueness.”

– Natalie, owner

Our Style Categories

  • Podcast

    Read and listen to Wear Who You Are, and get resources for each episode!

    Episodes →

  • Client Stories

    Hear from our BU Style Clients through their stories.

    Read Stories →

  • Lightbulb Icon

    Insights + Education

    Expert intel so you can be you at any stage in life.

    Learn from BU →

  • Blazer Icon

    Collaborations

    Who we champion and where we’ve shown our expertise.

    Collabs →

Search Style Topics

INSIGHTS Natalie Tincher INSIGHTS Natalie Tincher

How to Navigate Dress Codes at the Office: A Personal Stylist’s Guide

Even before COVID, dress codes and wardrobe guidelines were loosening up or being eliminated, especially in more creative industries. While this may feel liberating, I have heard from many clients that this causes more confusion and anxiety when it comes to dressing for the office. On the other side, I have consulted with businesses expressing exasperation at the way some of their employees are dressing but they don’t know how to communicate their expectations in an empowering way.

Here are some tips if you are confounded by your no dress code office style.

Read More