Natalie Tincher
Enthusiastic cheerleader for others, passionate Style Strategist, and curious entrepreneur, BU Style’s founder, Natalie Tincher, finds pure joy in connecting with others and fostering a fun, empowering, and kind community of style support. A pioneer in the industry, she has a strong focus on collaborating with executives, founders, and entrepreneurs to discover how to bring their full selves into all aspects of their personal style brand and to evolve strategically and intentionally with each stage in life.
She is also highly driven by community and connection. She loves collaborating with and expanding her collective of talented, inclusive, and principled brands, designers, and colleagues within the fashion world and introducing them to her conscientious clients. Her ultimate quest is to build an inclusive, thoughtful, and supportive space for those who want to explore and evolve their style from the inside out.
EXISTING CLIENT BOOKING OPTIONS:
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Remote Refresh
>> Book at $495
A virtual offering designed to give your wardrobe a reset—whether you need help styling what you already own or shopping for a few thoughtful additions:
– 30-minute Create List call
– 1 hour of virtual pinning or look creation by Natalie (independently; no live appointment)
– 30-minute Virtual ReviewPlease note: Follow-up refinements or additional edits are not included.
Quick, clear, and designed to move you forward.
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Wardrobe Session
>> Book at $875
Up to two hours of personalized, in-home support. This time is completely yours and may include:
– Closet culling
– Outfit styling
– Trip planning & packing
– New wardrobe try-onWhether you're editing, styling, or prepping for something exciting, I’ll meet you where you are—right in your closet.
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Custom Clothing Refresh
>> Book at $625
For clients who’ve already completed a custom experience and are ready to add a few new pieces to the mix:
– 30-minute Create List call
– 1 selection appointment at a previously-used vendor
– 1 try-on session (if needed)A simple, streamlined way to update what’s already working
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Seasonal Style Strategy
>> Available twice a year by invitation
A 90-day, invite-only style plan for existing clients. These curated plans are designed to evolve with your seasonal needs and include full Shops with Natalie. They’re only offered twice a year to ensure we’re shopping at the most strategic times—and that you receive the dedicated focus you deserve.
Are you an existing client and want to get on the list? Reach out to learn more!
Want to chat with Nat about your best next style steps?
Natalie’s Style Brand
“By learning your own style tastes and preference–not a magazine’s, not an influencer’s, not your best friend’s–you can create a truly “personal” style that reflects who you are and allows you to be you in any stage of life.”
– Natalie Tincher
More About Natalie
Experience
I would say 30+ years. I was VERY serious about giving each Barbie and Cabbage Patch Doll their own unique look. I officially started BU Style in 2010
Skills
Creating a space for others to feel seen, understood, and uplifted; reading a room; dropping puns and portmanteaus
Interests
Musical theater (attending—don't ask me to sing!), Indiana University basketball, dancing like no one or everyone is watching
Style
I am bold and dynamic. I am curious and innovative. And I am kind and joyful. I want every outfit I put on to reflect elements of these qualities