Natalie Tincher
Enthusiastic cheerleader for others, keynote speaker, and passionate Style Strategist, Natalie Tincher finds pure joy in connecting with people and helping them see style as a bridge between who they are and how they show up in the world.
As the founder of BU Style, she’s spent more than 15 years guiding individuals and organizations to understand the language of style—how what we wear shapes trust, connection, and presence. Through her proprietary BU Style Six™ methodology, Natalie helps clients bring alignment to their wardrobes and their lives, evolving strategically and intentionally through every new chapter.
On stage and in session, Natalie blends humor, heart, and practical insight to take the fear out of fashion and make style feel accessible, joyful, and deeply personal. Whether she’s working with an executive preparing for a major career milestone, a founder redefining their personal brand, or an audience learning to “wear who they are,” she brings a signature mix of empathy and expertise that turns getting dressed into a form of self-support.
EXISTING CLIENT BOOKING OPTIONS:
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Remote Refresh
>> Book at $495
A virtual offering designed to give your wardrobe a reset—whether you need help styling what you already own or shopping for a few thoughtful additions:
– 30-minute Create List call
– 1 hour of virtual pinning or look creation by Natalie (independently; no live appointment)
– 30-minute Virtual ReviewPlease note: Follow-up refinements or additional edits are not included.
Quick, clear, and designed to move you forward.
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Wardrobe Session
>> Book at $875
Up to two hours of personalized, in-home support. This time is completely yours and may include:
– Closet culling
– Outfit styling
– Trip planning & packing
– New wardrobe try-onWhether you're editing, styling, or prepping for something exciting, I’ll meet you where you are—right in your closet.
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Custom Clothing Refresh
>> Book at $625
For clients who’ve already completed a custom experience and are ready to add a few new pieces to the mix:
– 30-minute Create List call
– 1 selection appointment at a previously-used vendor
– 1 try-on session (if needed)A simple, streamlined way to update what’s already working
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Seasonal Style Strategy
>> Available twice a year by invitation
A 90-day, invite-only style plan for existing clients. These curated plans are designed to evolve with your seasonal needs and include full Shops with Natalie. They’re only offered twice a year to ensure we’re shopping at the most strategic times—and that you receive the dedicated focus you deserve.
Are you an existing client and want to get on the list? Reach out to learn more!
Want to chat with Nat about your best next style steps?
Natalie’s Style Brand
“By learning your own style tastes and preference–not a magazine’s, not an influencer’s, not your best friend’s–you can create a truly “personal” style that reflects who you are and allows you to be you in any stage of life.”
– Natalie Tincher
More About Natalie
Experience
I would say 30+ years. I was VERY serious about giving each Barbie and Cabbage Patch Doll their own unique look. I officially started BU Style in 2010
Skills
Creating a space for others to feel seen, understood, and uplifted; reading a room; dropping puns and portmanteaus
Interests
Musical theater (attending—don't ask me to sing!), Indiana University basketball, dancing like no one or everyone is watching
Style
I am bold and dynamic. I am curious and innovative. And I am kind and joyful. I want every outfit I put on to reflect elements of these qualities