Conscious Clothing: ‘Core’drobe-Worthy, Size-Inclusive, and Compassionately Made
At BU Style, we love spotlighting brands that reflect our values of intentional design, sustainability, and inclusivity. One of the labels we champion is Conscious Clothing, a Michigan-based slow fashion brand that has been making sustainable, handmade garments in the U.S. for more than 20 years.
For our clients, we’re always searching for pieces that can be purchased with purpose and worn on repeat—building blocks of their ‘core’drobes. Conscious Clothing delivers all of this—and more.
A Michigan-Made Slow Fashion Lab
Conscious Clothing’s home base is as thoughtfully built as its clothing. In 2015, the brand opened its Belmont, Michigan studio, constructed with salvaged and reclaimed materials. Inside, their small team manages every part of production: cutting, sewing, washing, dyeing, ironing, tagging, and shipping.
This intimate, small-batch process reflects their core belief that knowing who made your clothes is just as important as the materials themselves. Each piece carries the care of skilled makers who believe in reimagining the value behind clothing.
Slow, Sustainable, Stylish=BU Stylist Approved!
At BU Style, we emphasize careful consumption—buying with intention, investing in the best quality you can afford, and resisting the fast-fashion cycle. Conscious Clothing embodies this philosophy in every collection.
Their pieces are made from biodegradable, organic, and eco-friendly fibers, designed into timeless silhouettes that transcend trends. These are garments that clients can confidently build into a wardrobe strategy—versatile, stylish, and durable enough to last for years.
A Style Story Woven with Resilience
On her Wear Who You Are podcast, Natalie spoke with co-founder Doug Phillips about the evolution of Conscious Clothing. That conversation stretched beyond fabrics and sustainability. It became a story about resilience, love, and the human side of running a values-driven business.
Doug originally built the company with his wife, Rose. After losing her to cancer, he carried their shared vision forward, guiding Conscious Clothing through profound personal loss, the challenges of COVID, and the complexities of staying true to small-batch, American-made production.
For BU Style, that resilience underscores why the brand is so meaningful. Conscious Clothing isn’t just about beautiful clothing—it’s about honoring relationships, conviction, and care in an industry that often overlooks all three.
Curvy Innovation: Fit That Truly Fits
One of the most exciting current developments is Conscious Clothing’s work to reimagine its curvy sizes. Rather than simply extending numbers, they’re thoughtfully adjusting patterns to reflect real bodies. Updates include:
Adding darts to better accommodate busts
Introducing back seams to improve tailoring while reducing fabric waste
Raising rises for comfort and proportion
Considering the diversity within “curvy” instead of treating it as a single category
As personal stylists who work every day with many shapes, sizes, and proportions, we know how common it is for clothing to technically ‘fit’ but still leave many body shapes underrepresented. Every size deserves thoughtful design, not just ‘good enough.’ Conscious Clothing’s commitment to reworking its curvy line shows that inclusivity isn’t just a tagline—it’s a design practice.
To support our clients in navigating these same challenges, BU Style Circle, our paid online style membership, now includes a new interactive Strategic Shopping List and Sizing Conversion Chart for sizes 18+. It’s a practical tool to make shopping easier and more intentional, especially when dealing with the inconsistencies that so often come with sizing.
Why BU Style Champions Conscious Clothing
One of the reasons BU Style loves to spotlight brands like Conscious Clothing is because they help clients see how personal style can align with personal values. While not every brand can check every box—whether due to price point, accessibility, or production realities—we appreciate when a company makes sustainability and inclusivity central to its mission. Conscious Clothing stands out because it is:
American-made: Designed, cut, and sewn in Belmont, Michigan
Sustainably sourced: Organic fabrics and low-impact dyes
Inclusively designed: Real attention to curvy fits and body diversity
Timeless: Capsule-friendly silhouettes that stay relevant season after season
Heart-driven: A company grounded in resilience, integrity, and community
Conscious Clothing is proof that style and substance don’t have to be separate—and that clothing can be both beautiful and deeply meaningful.
STYLE STATS
Price range: $$-$$$
Style personalities: Relaxed, Creative
Target market: Women and Unisex
Known for: Sustainable, handmade clothing using eco-friendly fabrics; inclusive sizing with thoughtful curvy fit design
Location: Michigan & Online
Website: https://www.consciousclothing.net/