Personal Styling in New York + Beyond
Personal Stylist Wardrobe + Styling Services
Available for clients in NYC and virtually, our styling services ad packages include in-home wardrobe sessions, virtual style consulting, personal shopping, and more. We work with professionals who want their work and weekend wardrobes to better reflect who they are, support their goals, and simplify getting dressed.
When we say “personal style,” we mean an all-encompassing, inside-out feeling that showcases your personality.
You wear the clothes,
the clothes don’t wear you.
As personal stylists, we help ensure your wardrobe reflects both who you are and how you want to show up.
Our work is collaborative and thoughtful.
Personal styling isn’t about fitting into a one-size-fits-all formula; it’s about understanding who you are, how you want to show up, and what you want your clothing to communicate.
Just like our name says, BU Style is about Being You.
We help ensure your wardrobe reflects both who you are and where you're headed.
At BU Style, we love partnering with you and discovering how to bring your personality, preferences, and lifestyle into your style choices, whether for work, weekends, or any season of life.
If you're looking for a welcoming, nonjudgmental space where you can feel seen and heard while exploring your style choices, you've come to the right place.
It's not about microtrends, influencers, or who someone else thinks you should be. We’re building a wardrobe that feels authentic to you and supports where you're headed.
“I have been working with Natalie and BU Style off and on since 2011 and I cannot say more good things about her and her style service. She is the utmost professional but also thoughtful and kind.”
Mahima, New York, NY
Client since 2011
Style Personalities:
MAGNETIC, POLISHED
Meet Natalie
Natalie, BU’s founder, primarily works with professionals who are navigating increased leadership, visibility, and influence. Her clients are often executives, entrepreneurs, speakers, board members, and senior leaders looking for a trusted style partner as their careers continue to evolve.
With an energetic and highly collaborative approach, Natalie helps clients think through not only what to wear, but how they want to show up as they step into new opportunities and responsibilities.
Best Fit For: Professionals seeking ongoing style support while managing growing leadership responsibilities, public-facing opportunities, and career transitions.
Meet Allison
Allison is a natural educator who loves helping curious women better understand themselves through style. She partners with clients to create wardrobes that support their goals, reflect who they are, and make getting dressed feel easier and more intentional.
Known for her thoughtful and collaborative approach, Allison excels at styling and outfit creation, helping clients see fresh possibilities in the pieces they already own. Whether she's showing three ways to wear a favorite jacket or creating mix-and-match outfit formulas for a busy season of life, her focus is on helping women get more versatility, confidence, and value from their wardrobes.
Best Fit For: Professional women who want to maximize their wardrobe from work to weekend with fewer, better pieces and build a wardrobe with intention season after season.
Personal Styling in New York + Beyond
Style + Wardrobe Services
Below are our personal styling services for new clients that range from virtual sessions to our full, signature service.
Virtual Personal Styling Services
Whether you need a quick decision or a more thoughtful strategy session, we have two virtual appointments to support your style journey.
StylE COACHING Call (60mins)
A focused, 60-minute coaching session designed to clarify your style direction and create a structured plan.
Pricing from $195-$295
In-Person Styling Services FOR New York CITY
Wardrobe Session
Whether you're editing, styling, or prepping for something exciting, I’ll meet you where you are—right in your closet. Up to two hours of personalized, in-home support. This time is completely yours and may include:
– Closet culling
– Outfit styling
– Trip planning & packing
– New wardrobe try-on
book your wardrobe session
in depth, personal styling from top to bottom
Strategize, Shop, Style
Investment: Natalie - $3,050 // Allison - $1,695
Clear the clutter, shop smarter, and design a style that reflects you. In this up to 90-day plan, you and your style strategist will start from the ground up to get intentional about your style goals and set a wardrobe foundation that you can build on season after season.
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Before your first session, we’ll set you up with all of your BU Style resources, give you an online tour, and guide you in sharing your style needs and goals.
—Appointment duration: up to 30 min*
Our goal is to ensure everything in your closet projects the right image, aligns with your style brand, and makes you feel great! From this session, your style strategist will create your Strategic Shopping List (or SSL, as we like to call it).
— Appointment duration: up to 2 hours*
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Review your current wardrobe with your Style Strategist to determine what to keep, tailor, or let go. This session refines your style direction and helps create your Strategic Shopping List (SSL) for intentional future purchases.
—Appointment duration: up to 2 hours*
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The Shop journey will be based on the needs uncovered during your Strategize session and could include ONE of the following options:
One comprehensive 2.5-hour in-person Shop + a follow-up online Refine Shop
Two 90-minute in-person Shops
One Custom Clothing Selection process (includes 2 tailor appointments) + an online Refine Shop
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Bring it all together! Using new and existing pieces, we’ll create complete outfits tailored to your lifestyle, ensuring your wardrobe works cohesively and feels authentic to you.
—Appointment duration: up to 2 hrs.*
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After each session, your Virtual Wardrobe is updated. New purchases are added to your Virtual Closet, and styled outfits are uploaded to your Virtual Lookbook. You’ll have lifetime access and can easily view everything from your computer or smartphone.
Questions About the Style Process
Here’s a bit behind the scenes! Need more questions answered? Head over to our FAQs page for the full scoop.
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We believe fashion should be accessible to all and style is deeply individual. We provide corporate style consulting as well as personal client shopping and styling services for men, women, and non-binary individuals in New York City and virtually. For 1:1 clients, Natalie works with all clients. Allison works with women.
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We understand how big of a decision this can be, and we don't take that lightly.
Working with a stylist isn't just about shopping; it's about discovery. Together, you'll learn what works for your body, lifestyle, goals, and personal style, along with the principles and guidelines that make getting dressed feel easier and more intuitive.
Our style discovery process begins before we even meet through thoughtful onboarding, including our BU Style Six assessment, so we can create a personalized approach that's uniquely yours. We help you maximize the pieces you already own, make intentional additions when needed, and show you how to create more possibilities from your wardrobe with less overwhelm.
From knowing what to wear for a job interview, vacation, keynote, or dinner with friends to navigating life's transitions and evolving needs, we're here to take the mental clutter out of getting dressed. Most importantly, we empower you with the knowledge, tools, and support to make confident style decisions long after our time together—because style is a journey, and you don't have to navigate it alone.
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Most people call it a capsule wardrobe. We call it a core’drobe.
A core’drobe is a collection of your foundational pieces that work together to create a variety of outfits that reflect your lifestyle and personal style. Rather than following strict rules about a specific number or type of items, we focus on building a wardrobe that reflects the way you actually live and get dressed.
We encourage investing in pieces you'll reach for again and again because every wear lowers the cost per wear. Unlike the traditional idea of a capsule wardrobe, those hardworking staples don't have to be basic if that doesn’t suit your style brand. Think of it as building a wardrobe of workhorses that are authentically you.
A well-built core’drobe can take time to build but it makes getting dressed easier, helps you get maximum mileage from what you own, and supports the life you're actually living.
Want to learn more? We have an entire insights article dedicated to building your coredrobe.
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Making wise purchases starts with a plan, which is why we begin by creating your Strategic Shopping List (SSL). Your SSL is a thoughtfully curated list of wardrobe needs developed collaboratively by you and your Style Strategist.
This personalized roadmap guides us in connecting you with retailers, brands, styles, price points, sizes, and colors that best fit you.
Why is a Strategic Shopping List so useful? It helps you:
Eliminate repeat buying
Pair new purchases with pieces you already own
Reduce unnecessary spending
Shop with greater intention and confidence
At BU Style, it's about much more than a one-stop shopping trip. We take the time to build a strategic plan tailored to your needs, budget, lifestyle, body, personal style, store inventory, and even seasonal sales.
Sometimes the best route is a department store. Other times, it's a series of specialty boutiques. For some clients, online shopping offers the greatest flexibility. We customize the shopping journey based on your goals and preferences.
We don't shop just to shop. With your SSL and personal style goals as our guide, we introduce you to pieces, trends, and brands that integrate seamlessly with your existing wardrobe, refreshing your style while staying true to who you are.
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We uphold strict privacy standards when it comes to our clients and, therefore, do not share client before-and-after photos. Protecting our clients' trust is always in style.
To learn more about our work, we invite you to explore our clients' style stories, read their testimonials, and discover the many places we've shared our expertise. From media features and speaking engagements to the experiences shared by those we've had the privilege of supporting, you'll get a sense of our approach, philosophy, and the impact of our work.
You'll discover that while every client's style journey looks different, our commitment to helping people wear who they are remains the same.
More Style Experiences
Here are additional experiences for new or returning clients to enhance their BU Style journey.
Paid Membership: BU Style Circle
A membership-based style experience designed to help you explore, refine, and build your personal style with expert support. Enjoy live stylist sessions, Q&As, and an updated style resource hub, plus access to your Virtual Closet and the BU Style Six assessment. With guidance from BU Style experts and a welcoming community, you’ll have everything you need to curate a wardrobe that feels authentically you.
Let’s Apply: Makeup Services
BU Beauty is a personalized makeup experience designed to complement your style. Our makeup expert, Rebecca, offers tailored guidance to refine your daily routine, special occasion looks, or beauty essentials. Whether you’re refreshing your approach or discovering new techniques, BU Beauty helps you create a makeup routine that feels authentic and aligned with your style and beauty goals.
Returning Client? Visit Your Stylist’s Page
We love welcoming back returning clients! If you’d like to continue working with your regular stylist, visit their page to explore ongoing service options or get in touch.
Whether you need a refresh, a seasonal update, or continued support, your stylist is here to help you refine and evolve your style.
BU STYLE CIRcle is Here!
Join the Membership to Learn YOUR Top Style Personalities!
Join BU Style Circle—a paid virtual membership for women to learn how to refine their personal style, simplify their wardrobes, and enjoy exclusive access to expert guidance and resources.
Because we all come from different backgrounds and experiences and are in different life phases, we have different style goals that evolve with us. The BU Style Circle will give you full access to take our assessment anytime you want. Our assessment and methodology creates a common language and associations that can make your fashion and style discovery more accessible and approachable to you and easily communicated to others.
From there, BU Style Circle will provide you will tools to help cut through the noise of the online information overload and help you discover and build on your unique style.