The BU Way brand stamp
Natalie smiling at the camera in a blue sweater and jeans

Resources, Articles, & FAQs


“Your style is an empowering tool in showcasing your uniqueness.”

– Natalie, owner

Our Style Categories

  • Client Stories

    Hear from our BU Style Clients through their stories.

    Read Stories →

  • Lightbulb Icon

    Insights + Education

    Expert intel so you can be you at any stage in life.

    Learn from BU →

  • Blazer Icon

    Collaborations

    Who we champion and where we’ve shown our expertise.

    Collabs →

Search Style Topics

COLLABS Natalie Tincher COLLABS Natalie Tincher

BU Style x Hannayoo Works: A Spark of Trust, A Touch of Joy in Every Collaboration

Meet Hanna Yoo Works, who designs sculptural, three-dimensional shapes for the body—pieces that are made entirely by hand. Her work includes rings, earrings, charms, ear cuffs and clothing. Drawing inspiration from her career in fashion, she designed a sweater line, H+SWEATER, where each piece is crafted from 100% cashmere sourced directly from Inner Mongolia, blending tactile luxury with thoughtful form. Her work isn’t trend-driven or seasonal. Instead, each piece is crafted to transcend moments, occasions, and even the individuals who wear them.

Read More
INSIGHTS Natalie Tincher INSIGHTS Natalie Tincher

How to Navigate Dress Codes at the Office: A Personal Stylist’s Guide

Even before COVID, dress codes and wardrobe guidelines were loosening up or being eliminated, especially in more creative industries. While this may feel liberating, I have heard from many clients that this causes more confusion and anxiety when it comes to dressing for the office. On the other side, I have consulted with businesses expressing exasperation at the way some of their employees are dressing but they don’t know how to communicate their expectations in an empowering way.

Here are some tips if you are confounded by your no dress code office style.

Read More
INSIGHTS Natalie Tincher INSIGHTS Natalie Tincher

“But I Have Nothing To Wear!” Why Hero Wardrobe Pieces Are Better Than Microtrends

While microtrends can be fun and provide a temporary burst of inspiration, they are often not the most sustainable or thoughtful choice when it comes to shopping. Building a wardrobe grounded in personal style, quality, and versatility is more likely to create a lasting and satisfying collection of garments. Instead of chasing every new trend, consider investing in timeless pieces that reflect your authentic self, serve multiple functions, and have longevity. This approach will not only enhance your personal style but also contribute to a more sustainable fashion industry. We recommend looking for hero pieces, and starting your style from the inside out!

Read More
COLLABS Natalie Tincher COLLABS Natalie Tincher

BU Style x GRAMMAR

At its most basic, GRAMMAR is about creating the most essential pieces in your wardrobe. The white shirt is the epitome of the GRAMMAR concept. It is versatile, smart, iconic, powerful and feminine, and it looks good on everyone. GRAMMAR is committed to inclusivity and sustainability and we love them for it.

Read More