Resources, Articles, & FAQs
“Your style is an empowering tool in showcasing your uniqueness.”
– Natalie, owner
Our Style Categories
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Podcast
Read and listen to Wear Who You Are, and get resources for each episode!
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Client Stories
Hear from our BU Style Clients through their stories.
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Insights + Education
Expert intel so you can be you at any stage in life.
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Collaborations
Who we champion and where we’ve shown our expertise.
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BU Style x Argent
Women’s workwear has long needed an update to match our evolving lifestyles and the desire to show up authentically and comfortably in all settings. Enter Argent, a company that has created clothing that suits the modern, ambitious woman’s lifestyle and style brand.
Build Your Wardrobe Support Team
Life these days is a team sport, and we need our support squad in place to keep the relay going without any dropped batons. Your wardrobe and style support team is no exception.
Who Profits From Your Puchase?
Is cost always an indicator of quality in clothing? Do you know where your money is going when you purchase from a brand? After understanding more about who owns brands and how the big conglomerates work versus independent brands, I’ve made a shift to prioritize my shopping values to support more small businesses and independent brands. In today’s episode, we pull back the curtain to help you understand who and what is profiting from your purchases and how apparel is priced.
How to Determine Clothing Quality
Do you want to invest in quality pieces but are afraid to pull the trigger? For us conscious consumers, it can be scary and confusing with so many choices and prices skyrocketing. The good and bad news is that price isn’t always equal to quality. In this article, our principal style strategics and founder, Natalie Tincher, share some insights to help you become a more informed investment shopper.
Dress for Your Day
I was recently out and about (like I often am) in New York City. This particular day looked like this:
Two morning meetings in different neighborhoods
A client shop, which means I’m going to be on my feet for 3 or 4 hours while being present with sales associates and the client
Dinner with a friend after
When I was getting ready in the morning, I wanted to wear a cute pair of flats. It was a warm day, and we move fast in NYC! By the time I got to the Shop my feet had swollen and were killing me. I score high in the Relaxed style personality, and it took all I could muster to be my usual upbeat, present self for the physically painful four hours. I had to take a cab instead of the subway to get to my dinner—and even then the walk from curb to cab was pain-stricken each step!
Swim Like a Kid Again
Explore why we shift from carefree kids to self-conscious adults and learn how to change our relationship with swimsuits. Get inspired to choose swimsuits based on fun and positivity rather than societal influences. Discover practical tips and a style catalog to help you find the perfect swimsuit that embodies the joy of summer days.