Discover the 6 Style Personalities
Each BU Style Six™ style personality can be connected to specific clothing characteristics and messaging as they relate to you. As your personal or cultural demands shift, the results of your BU Style Six Personality Profile and, as a result, your style brand evolve, as well.
01 | RELAXED
You are active and cheerful
You prioritize comfort over “fashion.” Whether it is a casual or dressy function, it is important for you to feel at ease and able to move about in your clothing—so you don’t have to fuss and can focus on enjoying the occasion and engaging happily with the crowd.
02 | CLASSIC
You are organized and reliable
Like the rest of your life, you keep your wardrobe streamlined, versatile, and sharp. Your style is traditional, authoritative, and tailored. Your wardrobe choices are thoughtful, and you prefer neutral, traditional clothing. You make wise investments, always considering the garment’s functions and cost per wear.
03 | POLISHED
You are composed and meticulous
You have impeccable taste in all things and prefer subtlety over extreme styles or logos. You enjoy quality, luxurious fabrics and monochromatic looks. You pay attention to every last detail of your outfit, making sure each piece complements your look without being overstyled.
04 | SOFT
You are gentle and empathetic
You bring comfort and a calming presence to those around you. Your style reflects this in soft fabrics, draped styles, and inviting patterns, like florals or botanicals. You also may gravitate toward mid-century silhouettes and styles. Generally, you prefer to dress to be appropriate and inviting, as you want people to always feel at ease and safe around you.
05 | MAGNETIC
You are bold and fearless
A natural leader, you are dynamic and project strength and confidence. You are the clutch player and deal closer. You love to network and make important connections; as such, you dress to stand out, appear self-assured, and attract others. You prefer strong silhouettes, bold colors, and a more metropolitan style.
06 | CREATIVE
You are innovative and imaginative
Whether it’s in the arts, business, or any other avenue in life, you like to approach things from new angles and aren’t afraid to mix things up. Your style is eclectic, unexpected, and varied, and you enjoy experimenting with colors, patterns, and cuts of clothing. You dress to reflect your mood and originality.