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– Natalie, owner

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COLLABS Natalie Tincher COLLABS Natalie Tincher

BU Style x GRAMMAR

At its most basic, GRAMMAR is about creating the most essential pieces in your wardrobe. The white shirt is the epitome of the GRAMMAR concept. It is versatile, smart, iconic, powerful and feminine, and it looks good on everyone. GRAMMAR is committed to inclusivity and sustainability and we love them for it.

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COLLABS Natalie Tincher COLLABS Natalie Tincher

BU Style x Nomasei

Nomasei: Sophisticated and Playful Shoes for the Modern Woman

Created by Paule Tenaillon and Marine Braquet, the Paris-based ethical and sustainable shoe brand is also a celeb favorite. It’s been seen on the streets, worn by Nicole Kidman, Blake Lively, Sandra Bullock, the Hadids, Kristen Stewart, and Katie Holmes. The brand’s designers spent over 20 years designing shoes for brands like Dior, Givenchy, Chanel and Chloé, but decided to branch out on their own for a direct-to-consumer shoe they could pour their whole selves into. All with a slower-fashion model.

And that’s how Nomasei was born!

Nomasei is their foray into sustainable luxury fashion, made with thoughtful and sustainable materials, and assembled in an eco-factory placed in Tuscany. Paule and Marine believe in creating better working conditions for factory workers, and emphasize a clean production line. Their factory even uses less electricity and energy, with solar electricity providing 40% of their own energy consumption.

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INSIGHTS Natalie Tincher INSIGHTS Natalie Tincher

Score Big Savings: Your Ultimate 2024 Holiday Style + Fashion Buyer’s Guide

The holidays herald a season of cheerful gatherings, festive spirit, and, to the delight of many, shopping extravaganzas. But beneath the allure of promotional emails and the excitement of sales lies a responsibility we all share: being conscious consumers. At the heart of this holiday shopping bonanza is a vital conversation about mindful purchases, hidden costs, and intentional gift-giving. Today, we dive deep into a guide that not only helps you navigate the often overwhelming shopping landscape but does so with authenticity, intention, and style.

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INSIGHTS Natalie Tincher INSIGHTS Natalie Tincher

How Michelle Obama Grew Into Her Power Through Clothing & Style

The article reflects on Michelle Obama's fashion evolution, culminating in her striking appearance at the 2024 Democratic National Convention (DNC), where she wore a tailored navy suit by Monse. This evolution has seen her transform from a supportive spouse in Chicago to a commanding figure on a national stage. In her memoir "Becoming," Obama discusses the challenges she faced as a Black woman balancing sophistication and relatability in her wardrobe. Early notable choices included wearing a vintage Norman Norell gown to a 2010 event and a dress by Black designer Laura Smalls in 2012, emphasizing her support for smaller brands. Post-presidency, her style shifted to stronger, structured outfits with playful elements, reflecting a newfound independence. The article highlights her journey of self-expression through fashion, showcasing her vibrant looks and natural hairstyles that signify her empowerment, ultimately capturing the audience’s attention at the 2024 DNC.

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INSIGHTS Natalie Tincher INSIGHTS Natalie Tincher

Creating Gender-Inclusive Style Assessments

BU Style on Pride. In honor of Pride month, we wanted to offer a couple of resources who might want to shop with this value in mind. But that might look like a couple of different things: Gender neutral clothing (that is actually fun and full of Personality, not boring and overly “neutral”). Queer-owned businesses (shop your values!). Companies that focus on body and gender diversity in their advertising campaigns (because inclusivity is also about representation)

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