The BU Way brand stamp
Natalie smiling at the camera in a blue sweater and jeans

Resources, Articles, & FAQs


“Your style is an empowering tool in showcasing your uniqueness.”

– Natalie, owner

Our Style Categories

  • Client Stories

    Hear from our BU Style Clients through their stories.

    Read Stories →

  • Lightbulb Icon

    Insights + Education

    Expert intel so you can be you at any stage in life.

    Learn from BU →

  • Blazer Icon

    Collaborations

    Who we champion and where we’ve shown our expertise.

    Collabs →

Search Style Topics

THE BU WAY Natalie Tincher THE BU WAY Natalie Tincher

Up Close & Personal: BU Beauty Rebecca Robles

Whether creating looks for red carpet events, weddings, fashion and editorial, or film and television, Rebecca loves helping others feel like the best version of themselves and empowered to take charge of their beauty routine.

Knowing first hand how intimidating shopping for makeup can be, Rebecca focuses on making sure each client feels safe and welcome. Her attitude is that makeup should be fun, playful, and something you look forward to. Rebecca's goal is to promote makeup as a tool for everyone to discover greater creativity and joy.

An all-around creative, Rebecca is also a performing artist, writer and illustrator. She holds a degree in Vocal Performance from Chapman University’s Conservatory of Music. As an actor, Rebecca can be seen in the comedy Search Party on HBOmax.

Read More
COLLABS Natalie Tincher COLLABS Natalie Tincher

BU Style x Argent

Women’s workwear has long needed an update to match our evolving lifestyles and the desire to show up authentically and comfortably in all settings. Enter Argent, a company that has created clothing that suits the modern, ambitious woman’s lifestyle and style brand.

Read More
INSIGHTS Natalie Tincher INSIGHTS Natalie Tincher

Dress for Your Day

I was recently out and about (like I often am) in New York City. This particular day looked like this:

  • Two morning meetings in different neighborhoods

  • A client shop, which means I’m going to be on my feet for 3 or 4 hours while being present with sales associates and the client

  • Dinner with a friend after

When I was getting ready in the morning, I wanted to wear a cute pair of flats. It was a warm day, and we move fast in NYC! By the time I got to the Shop my feet had swollen and were killing me. I score high in the Relaxed style personality, and it took all I could muster to be my usual upbeat, present self for the physically painful four hours. I had to take a cab instead of the subway to get to my dinner—and even then the walk from curb to cab was pain-stricken each step!

Read More