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“Your style is an empowering tool in showcasing your uniqueness.”

– Natalie, owner

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COLLABS Natalie Tincher COLLABS Natalie Tincher

BU Style x Argent

Women’s workwear has long needed an update to match our evolving lifestyles and the desire to show up authentically and comfortably in all settings. Enter Argent, a company that has created clothing that suits the modern, ambitious woman’s lifestyle and style brand.

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INSIGHTS Natalie Tincher INSIGHTS Natalie Tincher

Dress for Your Day

I was recently out and about (like I often am) in New York City. This particular day looked like this:

  • Two morning meetings in different neighborhoods

  • A client shop, which means I’m going to be on my feet for 3 or 4 hours while being present with sales associates and the client

  • Dinner with a friend after

When I was getting ready in the morning, I wanted to wear a cute pair of flats. It was a warm day, and we move fast in NYC! By the time I got to the Shop my feet had swollen and were killing me. I score high in the Relaxed style personality, and it took all I could muster to be my usual upbeat, present self for the physically painful four hours. I had to take a cab instead of the subway to get to my dinner—and even then the walk from curb to cab was pain-stricken each step!

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INSIGHTS Natalie Tincher INSIGHTS Natalie Tincher

Swim Like a Kid Again

Explore why we shift from carefree kids to self-conscious adults and learn how to change our relationship with swimsuits. Get inspired to choose swimsuits based on fun and positivity rather than societal influences. Discover practical tips and a style catalog to help you find the perfect swimsuit that embodies the joy of summer days.

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