Resources, Articles, & FAQs
“Your style is an empowering tool in showcasing your uniqueness.”
– Natalie, owner
Our Style Categories
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Podcast
Read and listen to Wear Who You Are, and get resources for each episode!
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Client Stories
Hear from our BU Style Clients through their stories.
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Insights + Education
Expert intel so you can be you at any stage in life.
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Collaborations
Who we champion and where we’ve shown our expertise.
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BU Style x Another Tomorrow
Another Tomorrow, a New York brand, known for its end-to-end sustainable luxury collection, has been producing refined ready-to-wear womenswear since 2020.
BU Style x L'Agence Madison Avenue
L’Agence, a California brand, known for its luxury fabrics and modern design, has been producing womenswear since 2008.
Why You Should Replace Your Capsule Wardrobe with a "Core-drobe"
Creating your unique core-drobe is about finding the RIGHT pieces for YOU.
BU Style x Rothmans New York
Rothmans is a well-curated, family-owned menswear retailer in New York.
Client Conversation: Shikha Bhakoo
We carry on our “Conversations” series with BU Style client and Founder of Veggiecurean.com, Shikha Bhakoo . . .
Here Are the 6 Style Personalities to Develop Your Personal Style
Unlock Your Style: The Importance of Clothes and Personal Branding. Are you feeling like you have "no style"? Newsflash: everyone has a unique style! Each day you get dressed, you make choices that express who you are, and these choices speak volumes before you say a word. In fact, 93% of communication is nonverbal, with a whopping 55% attributed to visual appearance alone. Your clothing choices are a powerful form of communication, influencing first impressions and conveying your personality. Enter the Style Personalities framework, which helps identify how your traits are expressed through clothing. Each of the six Style Personalities—Relaxed, Classic, Polished, Soft, Magnetic, and Creative—captures unique characteristics, allowing you to create your own Style Brand that resonates with your core values and identity. The BU Style Six approach, created by Natalie Tincher, celebrates authenticity over fleeting trends, providing a thoughtful way to embrace your style. You can mix and match different personalities to express yourself fully, whether you prefer a relaxed look or bold statements. Authenticity in style boosts confidence and well-being. Studies show that aligning your wardrobe with your true self enhances life satisfaction and belonging. By embracing your unique style, you stand out in today’s fashion landscape, where individuality is celebrated. Ready to explore your style? Take the BU Style 6 Assessment to discover your current and goal style personalities, and embark on a journey of authentic self-expression!
wikiHow with Natalie: How do you color coordinate an outfit?
Whether you are more color courageous or natural in neutrals, learn different ways to begin to color coordinate your outfits from our Owner and Principal Style Strategist, Natalie Tincher.
What is a 'Relaxed' Style Personality?
Learn the preferences and priorities of the Relaxed style personality.