BU Style and consignment resale boutique, True Fashionistas have teamed up to offer the BU Style community a simple solution to consign and/or sell their pre-owned luxury designer and brand name clothing and accessories for men, women, and children.

Since most of our lifestyles have changed over the course of the past year, so have the contents of our closets. Before we dispose of that which no longer serves us, consider consignment and/or resale as an eco- and wallet-friendly option.

Meet Jennifer Johnson, owner of True Fashionistas, a Naples-based, family-owned business that accepts consignments from households throughout the U.S., sells to customers around the world, and donates to local charities within Southwest Florida.

Read on to learn more about True Fashionistas as well as Jennifer’s expert guidance on curating a more eco-conscious closet.⁠

Jennifer Johnson, Store Owner, at True Fashionistas in Naples, Florida

Meet Jennifer Johnson & True Fashionistas

What motivated you to move to Florida and open True Fashionistas?

My family moved from Minnesota to Florida for my husband’s job. I quickly realized there was not a designer resale store that catered to the whole family. It was as simple as that, I found a need and wanted to fill it. True Fashionistas became Naples’ first luxury designer resale specialty and online designer consignment store.

What‘s your favorite part of running True Fashionistas?

I love the thrill of every day. Seeing what new things come into the store—it’s like Christmas! I simply love fashion and being able to chat daily with our customers. When you come into True Fashionistas and meet me or any of our associates you’ll witness the passion for what we do.

What’s selling?

All items are ideal to resell; there is value in most things. We have really embraced the circular economy and more people have a real passion for resale. Right now we cannot keep designer handbags in stock. We sell them as soon as they hit the website or floor.

Consignment & Resale Insights

What are the options and how does it work? True Fashionistas offers three options to continue the lifespan of clothing and accessories:

Consignment: consign with True Fashionistas and receive 50% of the selling price
Resale: sell to True Fashionistas for cash and receive approximately 30% of the selling price
Donation: donate to local charities, Avow Frances Georgeson Hospice House and/or St. Matthews House, and you will receive a tax deduction form from True Fashionistas

Get free direct shipping: request a free UPS mailing label to ship your items to True Fashionistas.

How are sales tracked?

Once we receive your items, they will be authenticated, priced, and included on your True Fashionistas Consignor account, where you can track their status. You will receive a consignor access invite email which will include a consignor number and temporary password.

What items are accepted?

We are looking for items that are free of stains, holes, and extensive wear. The items must have been in the regular retail stores within the last two years (there are exceptions) and be fashion forward. True Fashionistas buys all seasons all year! See our list of accepted items here.

How can you get started?

Consignment and resale with True Fashionistas is available to BU Style clients throughout the U.S.; contact your Style Strategist for details or Jennifer at True Fashionistas to arrange your shipment.

Request a free shipping label