Natalie Tincher

Owner & Principal Stylist

Clothing sends a message about you and your personal brand. That is why a carefully selected wardrobe can speak volumes before you even say a word. Streamlining your style to reflect your individuality is an invaluable investment. I love helping my clients discover a style that feels true to who they are so they can feel confident and comfortable in any situation.

Since founding Buttoned Up in 2010, Natalie has served hundreds of personal clients from all walks of life and has shared her expertise with corporate groups at major financial institutions and media companies. She loves building long-term relationships with her clients and welcoming them into the BU Style family. In addition, Natalie's expertise has been sought out by various news outlets, and she was named one of the top stylists by Time Out New York in 2016. She is certified in Image Consulting through the Fashion Institute of Technology, where she is a regular guest speaker.

Born and raised in Indiana, Natalie has an outgoing and approachable personality as well as a love for ice cream, puns, and college basketball.


What Natalie's clients have to say:

Yesterday’s shopping was beyond wonderful! Thank you. Very efficient and superb clothes. Loved them all.
— Karan B., CEO of TV Network
Last night I packed for this work trip in literally 20 minutes, all because of your helping me find things that all work together and look super polished. I normally take 2–3 hours and a huge bag with too much stuff that doesn’t even match. I am taking a small carry-on. Thank you! You are the best!
— Julie, CPA
Thanks again for a wonderful day. I am so excited, and I am going to have so much confidence wearing all these pieces. I’m going to feel more like myself during a time in my life I feel out of place! Love you!
— Heather M., Stay-at-home mom