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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2026-03-22</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Not our actual client / company but an example of aligning a Relaxed + Creative style in a smart casual workplace.</image:caption>
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    <lastmod>2025-09-12</lastmod>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a760804b7411c62ee8c0ef0/d79445dd-ac57-4976-a6bc-c91df476fb6f/those-girls-sing-the-boys-vol-1-photo-credit-%40ambejphotography%E2%81%A0.jpg</image:loc>
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      <image:caption>Pictured: Those Girls (left to right) Rachel Hanser, Eve Eaton, Karen Mack, and Wendy Russell. Credits: Photo: Ambe J. Williams // Wardrobe Styling: Natalie Tincher</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a760804b7411c62ee8c0ef0/b50f1da2-ca09-4972-992c-f40623011860/BU+Style+Six%E2%84%A2+Results+%28Current+Style+Personalities%29+of+THOSE+GIRLS.png</image:loc>
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      <image:caption>Those Girls, as a group, identified most with SOFT (12.5) as their primary current style personality and RELAXED (12.25) as their secondary current style personality upon completion of the BU Style Six™ Assessment.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a760804b7411c62ee8c0ef0/894368c8-9066-44d9-b159-7ec0cb3fffac/BU++Style+Six%E2%84%A2+Results+%28Goal+Style+Personalities%29+of+THOSE+GIRLS.png</image:loc>
      <image:title>Articles - Meet Those Girls - Make it stand out</image:title>
      <image:caption>Those Girls, as a group, identified most with CREATIVE (9.25) as their goal style personality upon completion of the BU Style Six™ Assessment.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bu.style/articles/another-tomorrow</loc>
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    <priority>0.5</priority>
    <lastmod>2024-08-10</lastmod>
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  </url>
  <url>
    <loc>https://www.bu.style/articles/lagence-madison-avenue</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-10</lastmod>
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    <loc>https://www.bu.style/articles/what-is-a-core-drobe</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2024-08-10</lastmod>
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    <loc>https://www.bu.style/articles/rothmans-new-york</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-10</lastmod>
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      <image:caption>As an added benefit for our clients, we have an exclusive BU Style x Rothmans partnership offer of 10% off when we shop with you at Rothmans.</image:caption>
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      <image:caption>As an added benefit for our clients, we have an exclusive BU Style x Rothmans partnership offer of 10% off when we shop with you at Rothmans.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a760804b7411c62ee8c0ef0/1664212033270-3O0TE9RUSVAI0EEH3FX5/rothmans-new-york-city-union-square-suiting.JPG</image:loc>
      <image:title>Articles - BU Style x Rothmans New York - Suits &amp;amp; Sportcoats—Rothmans New York</image:title>
      <image:caption>As an added benefit for our clients, we have an exclusive BU Style x Rothmans partnership offer of 10% off when we shop with you at Rothmans.</image:caption>
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  </url>
  <url>
    <loc>https://www.bu.style/articles/bu-style-client-conversation-shikha-bhakoo</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-07</lastmod>
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  <url>
    <loc>https://www.bu.style/articles/six-style-personalities</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-03</lastmod>
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      <image:caption>Brooke Cagle via UNSPLASH</image:caption>
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      <image:caption>BU Style Six creator Natalie Tincher</image:caption>
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      <image:caption>Junko Nakase via UNSPLASH</image:caption>
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      <image:title>Articles - Here Are the 6 Style Personalities to Develop Your Personal Style - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a760804b7411c62ee8c0ef0/091dd8ae-aa64-4849-8a0b-92e22e6c1543/Classic+BU+Style+Personality.png</image:loc>
      <image:title>Articles - Here Are the 6 Style Personalities to Develop Your Personal Style - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a760804b7411c62ee8c0ef0/7d106d28-3aad-4574-aeeb-13d77ea272ff/Polished+BU+Style+Personality.png</image:loc>
      <image:title>Articles - Here Are the 6 Style Personalities to Develop Your Personal Style - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a760804b7411c62ee8c0ef0/7231e29a-5c05-4156-b584-5da106d80737/Soft+BU+Style+Personality.png</image:loc>
      <image:title>Articles - Here Are the 6 Style Personalities to Develop Your Personal Style - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Articles - Here Are the 6 Style Personalities to Develop Your Personal Style - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Articles - Here Are the 6 Style Personalities to Develop Your Personal Style - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.bu.style/articles/conversations-and-spotlights-template-xe3w7-397rs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-25</lastmod>
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  <url>
    <loc>https://www.bu.style/articles/style-personality-1-relaxed</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-25</lastmod>
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  <url>
    <loc>https://www.bu.style/articles/sheila-wilkinson</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-07</lastmod>
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    <loc>https://www.bu.style/articles/style-story-sheila-wilkinson</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-18</lastmod>
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  </url>
  <url>
    <loc>https://www.bu.style/articles/style-personality-02-classic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-25</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.bu.style/articles/outfit-styling</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-25</lastmod>
  </url>
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    <loc>https://www.bu.style/articles/creative-conversation-allison</loc>
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    <lastmod>2025-08-11</lastmod>
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    <loc>https://www.bu.style/articles/beyond-bespoke-tailors</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2024-11-25</lastmod>
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    <loc>https://www.bu.style/articles/style-personality-03-polished</loc>
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    <lastmod>2025-04-25</lastmod>
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